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For 70 years, the American Dental Association
has awarded its Seal of Acceptance to dental products
that are safe and effective.
The seal generally is awarded for a three-year period,
and manufacturers must reapply to continue using it.
If the composition of an accepted product changes, the
manufacturer must resubmit the product for review and
approval.
In addition to information submitted by manufacturers,
the ADA has more than 100 consultants and staff scientists
who review oral health products and their effectiveness
to determine whether they meet ADA standards.
Today, nearly 400 dental products available to consumers
carry the ADA seal, including toothpaste, dental floss,
mouth rinses and toothbrushes.
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