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Requirements strict for
ADA seal
For 70 years, the American
Dental Association has awarded its Seal
of Acceptance to dental products that are
safe and effective.
The seal generally is awarded
for a three-year period, and manufacturers
must reapply to continue using it. If the
composition of an accepted product changes,
the manufacturer must resubmit the product
for review and approval.
In addition to information
submitted by manufacturers, the ADA has
more than 100 consultants and staff scientists
who review oral health products and their
effectiveness to determine whether they
meet ADA standards.
Today, nearly 400 dental
products available to consumers carry the
ADA seal, including toothpaste, dental floss,
mouth rinses and toothbrushes.
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